GORGE & GRAZE

Gorge & Graze is a contemporary butcher shop that merges traditional butchery with modern culinary trends. Located in the heart of Ithaca, NY, it offers a high-end yet approachable experience with a restaurant, bar, and curated culinary selections.

The goal was to redefine the butcher shop experience, highlighting high-quality, locally sourced meats while celebrating the Finger Lakes' agricultural heritage. The target audience includes young professionals, locals, and tourists who appreciate craft food and sustainability.

Ithaca’s unique blend of natural beauty, academia, and artistic culture inspired the concept. The name reflects both the region’s dramatic gorges and the act of “grazing, whether at a shared table or in a pasture, emphasizing sustainability and a connection to the land.

The solution was a brand that balances tradition with innovation, offering a refined yet inviting atmosphere. Through thoughtful design, sustainable practices, and a commitment to premium ingredients, Gorge & Graze delivers an elevated culinary experience that resonates with modern food enthusiasts.