SC PARKS

This project was developed to engage South Carolina residents and visitors with the state’s natural environment through interactive exploration. Each card features a unique trail within one of the 47 state parks, paired with an "adventure challenge" that encourages a specific activity or immersive experience.

Unlike traditional park brochures, these cards provide pre-planned adventures, eliminating the need for users to organize their visits. This streamlined approach makes outdoor exploration more accessible and enjoyable for all experience levels.

The back of each card includes a state outline with a pinpoint marking the park’s location. This design element transforms the card into a keepsake, much like a postcard, allowing users to document their travels and display their experiences.

My role encompassed research, design, and content development, ensuring that each card effectively combined functionality, visual appeal, and user engagement. The result is a thoughtfully crafted tool that fosters a deeper connection between people and South Carolina’s diverse landscapes.