SC State Parks
Product Development
Get to know the 47 South Carolina parks with this set of 52 adventure cards.
To engage with the community and environment of South Carolina residents and visitors, these cards direct the user to connect with the outdoor environment of our state, and are encouraged to do so by using these cards with others.
The Brief
Each card presents details about a trail in each of the 47 state parks, accompanied by an "adventure challenge" suggesting a specific activity or unique experience during the park visit. What sets these cards apart from other park information sources is the pre-planned adventure they offer to users. This eliminates the need for users to make preparations themselves, as everything is already organized on the cards. Additionally, the back of each card features a state outline with a pin indicating the park's location mentioned on the front. This not only serves as a memento of their adventure but also allows users to display the card, akin to a postcard.
The Opportunity
Branding, Packaging, Cards
Deliverables
Involvement
Branding, Packaging, Copywriter, Researcher
Tools
Produced using Adobe Illustrator, Photoshop, InDesign, and Dimension.
Download the case study here.
